Anugerah Usahawan MARA (AURA) Pulau Pinang 2024–2025 was held on 13 November 2025 at The Royale Chulan Penang. Organized by Majlis Amanah Rakyat (MARA), the event recognized outstanding Bumiputera entrepreneurs who have benefited from MARA’s entrepreneurship development programs.
The ceremony honored excellence in entrepreneurship, innovation, branding, leadership, and community contribution. Fulkrum Interactive Technology Sdn. Bhd. was recognized as a finalist for the Best Brand Award category.
AURA aims to recognize successful MARA entrepreneurs, inspire business growth, and strengthen a competitive and sustainable Bumiputera entrepreneurial ecosystem. The program is MARA’s highest recognition for entrepreneurial excellence and features 12 award categories nationwide.
The event brought together MARA officials, government representatives, industry stakeholders, judging panels, and Bumiputera entrepreneurs from across Pulau Pinang.
Besides recognizing outstanding entrepreneurs, the ceremony also encouraged networking, knowledge sharing, and collaboration while inspiring future entrepreneurs to achieve greater success.
AURA Pulau Pinang 2024–2025 celebrated entrepreneurs who demonstrated excellence in business growth, innovation, branding, leadership, and community impact.
During the event, Fulkrum Interactive Technology Sdn. Bhd. was announced as a finalist for the Best Brand Award category. The ceremony also highlighted the success of MARA-assisted businesses and MARA’s commitment to developing competitive and sustainable entrepreneurs.
AURA recognizes entrepreneurial excellence and encourages innovation, business growth, and sustainable entrepreneurship.
For Fulkrum, being selected as a finalist for the Best Brand Award reflects the company’s commitment to strengthening its brand and achieving continuous business growth. The event also created opportunities to build connections with entrepreneurs, industry leaders, and government agencies.
AURA is MARA’s flagship entrepreneurship award program that recognizes outstanding MARA-assisted entrepreneurs for their business achievements, innovation, and brand development.
Held across different states, the program evaluates entrepreneurs based on business growth, leadership, resilience, and contributions to the community. Today, AURA is one of MARA’s most prestigious entrepreneurship recognition programs.
Fulkrum Interactive Technology Sdn. Bhd. was among the MARA-assisted entrepreneurs shortlisted as finalists for the Best Brand Award category at AURA Pulau Pinang 2024–2025, highlighting the company’s growing brand and market presence.
About Fulkrum Interactive Technology Sdn Bhd
Fulkrum Interactive Technology Sdn Bhd is a Penang-based technology company that provides digital solutions, web development, and training support. The company works closely with industry and education partners to develop practical learning experiences that prepare individuals for real-world digital careers.
About Majlis Amanah Rakyat (MARA)
MARA is a Malaysian government agency established in 1966 under the Ministry of Rural and Regional Development to promote the socio-economic development of the Bumiputera community. MARA provides educational opportunities, scholarships, entrepreneurship support, financing schemes, skills training, and business development programs aimed at improving economic participation and competitiveness. Through institutions such as colleges, vocational training centers, and entrepreneurship initiatives, MARA plays a key role in developing human capital, fostering business growth, and enhancing the overall well-being of Bumiputera individuals and communities across Malaysia.