How To Use Facebook Page For Your Business: Like-Gate
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Updated on 14 March 2012:
Facebook has introduced the Timeline view to all Facebook pages, which will be the default landing page whenever people click on your Facebook page URL.
The effectiveness of the like-gate strategies outlined below requires them to visit the specific tab, so you can do this by promoting and sharing the full url to your like-gate tab.
Example: using http://facebook.com/fulkrum.net/app_190322544333196 instead of just http://facebook.com/fulkrum.net to make sure they land on the like-gate page first.
Every now and then you’ll be reminded on the power of Facebook- with 45% of Malaysian population already own a profile on the site, how is it actually you can tap the power of this social network?
Short answer: Facebook Page
Sometimes businesses make the wrong step by setting up personal profile for their company: not only this is against Facebook’s term of services, it is also less attractive because mutual connection has to be there for you to communicate with your followers.
See the examples of Facebook pages here.
Setting up Facebook page will allow the public to ‘like’ you page and receive updates to their news stream whenever you publish something new. That’s right, if 200 people like your page, you have the opportunity to talk to 200 prospective customer on a personal tone DAILY, not that easy to do through your website!
Like-Gate: Increasing followers to your page
There are tonnes of ways you can do to increase the fan to your page: paid and free ones. But the simplest and highly efficient way is called ‘like-gatting’: offer something (tips, ebooks, coupons, discounts) for the non-fan and make the stufs visible only after they hit the ‘like’ button. This can be achieved through adding a static iFrame tab and setting the tab as a default landing page for your page.
Here’s more on how to like-gate your Facebook page if you’re DIY kind of person!
Offering Something To Like
Often the problem is to come out with a creative offering that’s attractive enough to make people hit the like button. We suggest make the offering a niche item so that only the right kind of people your business targets like your page. This more organic way of promoting you Facebook, albeit slower, represents a more mature feedback about your promotional effort.
So what kind of offering you ask?
- Simple numbered-list of tips and ideas (eg: 10 meals for breakfast to help reduce weight everyday)
- Free downloads and giveaways (eg: wallpapers, templates etc.)
- Free coupons and discounts (eg: discount voucher registration)
- Multimedia (eg: video from Youtube)
- Registration forms (eg: for sweepstakes, free talks etc.)
- Report and guide download (eg: pdf files of industrial report)
Tips for a better like-gatting
- Communicate clearly on the landing page what you’re offering as an exchange for liking the page
- Put a visual cue on what the visitor needs to do (an arrow to the ‘like’ button)
- Make some of the content you’re offering visible
- Make some the page design fits the Facebook look and feel, people doesn’t like the impression that you’re taking them away form the site
- Tell them what’s in for them in the long run if they like your page
- Use Facebook’s Social Plug-ins to embed the site functionality into the tabs – you can put the ‘like’ button in-line with your content which may garner better reaction
- When promoting your Facebook page through Facebook ads or your email footer, don’t just put your Facebook page address, instead, promote the freebies you’re offering on your page.
- Finally, don’t forget to tie in your Facebook landing tab to your other promotional campaign. For example, to build your mailing list, you may ask people to sign up through your custom tab that only reveals the signup form after the visitor like your page (don’t forget about the freebies!).