3 Features on The Facebook Advertising To Boost Your Sales
One of the objectives the Facebook for Business feature is to let the business get the right prospect with the right need and demand. For example, the product of Tudung Fareeda is focusing on targeting women. From their Facebook update through news feed activities, they may have the specified and more specific audience to target and lead to increasing sales from existing and new customers.
There are 3 ways that could make your advertisement on Facebook reach the desired audience according to your objective.
Boost Your Page
The business could create an advertisement by simply following the step such as create and build a page, connect with specific targeting people with specific budget that match with objective of the business and finally maintaining the business page. ‘Boost your post’ is one of the features that is suitable for business campaign in order to:
● get more targeted people to view a specific post or links
● get feedback or action such as like, comment, share and engage with our business services
The higher the engagement from the boosted post, the higher the probability of the prospects to buy our products and services.
Promote Your Page
‘Promote Your Page’ feature focuses on increasing our page followers. This is obviously different from Boost Your Page that focuses on updating special campaign to get special responds from the audience.
This feature is suitable for:
● introducing new business and building their image through increasing the number of followers and fans
The ‘Suggested Post’ that could be seen by targeted audience based on details chosen will encourage them to enhance their brand name.
Send People to Your Websites
This feature is relevant for a business that have an official website or e-commerce platform where all of the transactions including sales and repeat purchase activities occur.
This feature is good for:
● bringing people to your website by simply clicking on the attached image or video
One of the advantages of using this method is the business will be able to maintain their interactions with the targeted prospects by sending newsletters or offering discounts once they have registered on the website.